This article explores the use of gingival retractors as a less traumatic alternative to traditional wire-based gingival displacement techniques. It details a clinical case involving a patient seeking smile improvement with ceramic crowns and veneers. Retraction paste was used for gingival displacement, avoiding anesthesia and enhancing patient comfort. The method reduced tissue trauma, promoted gingival margin stability, and improved hemostasis control. However, limitations include application in deep subgingival areas and the need for proper rinsing to prevent interference with molding material polymerization. Gingival retractors are recommended for superficial gingival margins and indirect cementation or restorations near the gingival margin.